HEARING CONCLUDED — ARCHIVED VIDEO-STREAM AVAILABLE NOW!.
UPDATED: 05.08.08 PM — The Chairman’s Opening Statement is now up.
I will have a live, streaming video feed in an embedded window, here, of the entire hearing — the feed will go “live” at about 9:50 AM EDT, on Thursday May 8, 2008. Be sure to check back, as I’ve ll updated this post with a full list of witnesses, very likely including a senior Schering-Plough-Merck Joint Venture executive — but Deepak Khanna (VP & GM MSP J/V) will likely not appear before the luncheon break, as he is on Panel III, the last panel. Do check in on us during the morning — I’ll live-blog any really important updates, in the yellow-box, at lower left. . . .
Feel free to leave your thoughts, questions, etc. as well, there.
Direct-to-Consumer Advertising:
Marketing, Education, or Deception?[NOTE: You’ll need to have
Windows Media Player installed.]
Subcommittee on Oversight and
Investigations Hearing10:00 AM EDT, Room 2123
Rayburn House Office Building
WITNESS LIST:
Panel I
Ruth S. Day, Ph.D. — Statement (PDF File)
Director, Medical Cognition Laboratory
Duke UniversityPanel II
Mollyann Brodie, Ph.D. — Statement (PDF File)
Vice President
Director Public Opinion and Media Research
Kaiser Family FoundationMarcia G. Crosse, Ph.D. — Statement (PDF File)
Director Health Care
US Government Accountability OfficeNacy H. Nielsen, M.D., Ph.D. — Statement (PDF File)
President-Elect
American Medical AssociationPanel III
Mr. Deepak Khanna — Statement (PDF File)
Senior Vice President and General Manager,
Merck/Schering-Plough PharmaceuticalsMr. James Sage — Statement (PDF File)
Senior Director/Team Leader, Lipitor
Pfizer, Inc.Ms. Kim Taylor — Statement (PDF File)
President,
Ortho Biotech, Inc.,
(A Wholly-owned Subsidiary of)
Johnson & JohnsonBy Order of the Chairman:
[At Least One Effect of DTC Advertising?]
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