The House Committee on Oversight and Government Reform ARCHIVED hearing titled, “Direct-to-Consumer Advertising: Marketing, Education, or Deception?” — web-cast of Wednesday, May 8, 2008, 10:00 a.m. EDT, in 2123 Rayburn House Office Building, is below.
[We should have the Dennis Quaid May 14, 2008 House Committee-Hearing-stream archived, and available, in fairly short order.]
This is the May 8, 2008 Hearing at which Schering’s Vytorin ads appeared, and SVP & GM Deepak Khanna, on behalf of the Cholesterol Joint Venture, testified (I have also placed a link to this one, on the original Hearings post-page):
NOTE: Drag the Slider-bar, below to speed-past the “Eagle”/test pattern — in first minute or so — as well as through the recesses. Click the “dual vertical white lines” button, below, to pause; or the “white square” button, to stop the video-stream. [You’ll need Windows Media Player installed to view it. Sorry. But there is a Mac OS X version of Windows Media Player available for download, and unstuffing, here; and Stuffit Expander for Mac OS X (at Allume) is here.]
You need to have Windows Media Player in order to view this performance. Download it from http://www.windowsmedia.com/
[Mac users — if you’ve installed the
above-mentioned software, click here
to watch the hearing in a new window.]
And, a BONUS(!) of “Multi-Media“-ey Goodness (all in Mpeg format):
Download Merck/Schering-Plough’s VYTORIN (MPG file) advertisement — this version was produced in November 2007, prior to the FDA’s required January 23, 2008 changes — see letter. Note that this version claims Vytorin works “better” than Lipitor alone — and the Enhance study results would suggest that claim is now “misleading“.
Download Pfizer, Inc.’s Lipitor (MPG file) advertisement, referenced above.
Download Ortho Biotech, Inc.’s (OBI) Procrit (MPG file) advertisement.
Witness Statements are up now, too:
▲ Ruth S. Day, Ph.D. — Statement (PDF File)
Director, Medical Cognition Laboratory
▲ Mollyann Brodie, Ph.D. — Statement (PDF File)
Director Public Opinion and Media Research
Kaiser Family Foundation
▲ Marcia G. Crosse, Ph.D. — Statement (PDF File)
Director Health Care
US Government Accountability Office
▲ Nacy H. Nielsen, M.D., Ph.D. — Statement (PDF File)
American Medical Association
▲ Mr. Deepak Khanna — Statement (PDF File)
Senior Vice President and General Manager,
▲ Mr. James Sage — Statement (PDF File)
Senior Director/Team Leader, Lipitor
▲ Ms. Kim Taylor — Statement (PDF File)
Ortho Biotech, Inc.,
(A Wholly-owned Subsidiary of)
Johnson & Johnson
By Order of the Chairman: