Category Archives: EU DTC Parma distain direct communication v. adverts ju

PharmaGossip on EU’s distaste for Pharma DTC

This is a very enlightening post. Go. Read. It. Now.

. . . .Eighteen organisations have warned that proposals to allow pharma to communicate direct to consumers could mean Europe’s citizens would be “exposed to the excessive promotion” of new medicines which would lead to “an increased demand for medicinal products which they do not necessarily need. . . .”

The Insider is spot-on, here.