[UPDATED — May 23, 2008 2 PM: The Pfizer-version of the Congressmens’ (below white paper) letter is now in easy-view jpg format, over at Pharma Law’s blog. Nice touch, Dr. Rost!]
Take a look, and decide — click each to enlarge below — did these largely evasive seven pages [and I’ll have much more, tomorrow, on that April 25, 2008 seven-pager on non-answer-answers!], at least in part, lead the House Committee, and Sub-Committee Chairs to fire off these DTC letters, tonight?
Significantly, this may mean that the only Vytorin Ad on TV, in the US, in the very-near future, will be mine — the ““Truth-i-ness”-Enhanced” DTC TV Ad!? If so, way. . . WAY Cool!
Did the below. . . lead to the above? I dunno. More to come, tomorrow, on the below. There are a few important things I must have missed in the below letter, the first time I saw it. Those items merit a separate post — for the moment, I am displaying the Schering position (such as it is) on whether the joint venture will resume the Vytorin DTC “Food and Family” TV advertising campaigns. This non-answer, coupled with Mr. Deepak Khanna’s non-answers, likely led, in part, to the above letters — one went to each Pharma CEO, tonight.
Note also that it requires an “immediate. . . written response” from Mr. Hassan, personally — to decide what role (Dudley DooRight, or Snidely Whiplash!) he’ll be cast in — at the second round of House DTC Hearings. Wow.
Now, if you really-miss seeing Vytorin on TV, feel free to partake of this (or, just click this same icon, in the left margin):