Merck’s MSD India Unit, and India’s Sun Pharma To Collaborate On Branded Generics


Per Whitehouse Station, itself:

. . . .”Merck’s Emerging Markets strategy is driven by our overarching focus on applying innovation across our business from introducing novel compounds to broadening our focus on innovative branded generics,” said Kevin Ali, president, Emerging Markets, Merck/MSD. “By combining forces with Sun Pharma, we are complementing our innovative product portfolio with a solid foundation for addressing the diverse needs of patients, physicians and governments across the Emerging Markets. . . .”

Experts estimate that during the coming decade, the Emerging Markets are expected to drive 90 percent of the world’s pharmaceutical growth, with 75 percent of that growth coming from branded generics. In these markets, the growing burden of chronic disease, such as cardiovascular disease, diabetes and hepatitis, along with an increasing population and economic prosperity, is leading to an increased demand for branded generics. . . .

We will keep you posted, but this plainly underscores the notion that margins will be very thin in the emerging markets — for the foreseeable future.

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